Our Work (— and other fabulous news)
Feminine Luxe and Modern Bohemian Coalesce in Website Overhaul
Just like creating the perfect dress, OneRockwell was given the opportunity to design a captivating, multi-dimensional website that thoroughly defines the Tracy Reese aesthetic. Our mission was to design a website which was both functional - in keeping up with the seasonal deliveries, and stylish - to capture the ever changing silhouettes and color ways. Between dynamic pattern bars, shoppable inspiration boards, and various outlets for promotional language, One Rockwell has provided Tracy Reese with an array of marketing tools that capture brand awareness.
We were also to present a unified site while expressing the identity of both lines, Tracy Reese and Plenty by Tracy Reese. With an intuitive design that enables both collections to coexist on one site, we have united the playful bohemian nature of Plenty by Tracy Reese with the contemporary, sophistication of Tracy Reese.
Tracy’s World is a section of the site that we've particularly enjoyed creating. It is a backstage pass inside the world of Tracy Reese, from her travels and inspirations to memorable career highlights. Visitors are invited to join the team backstage during Fashion week, experience the company's excitement during the Michelle Obama inauguration of her Tracy Reese dress, and are even given a sneak peek of what's to come.
Global Expansion of eCommerce Site
Cult favorite James Perse approached One Rockwell to develop eCommerce sites for its Global Partners in Europe and Canada. Mirroring the design, functionality and user experience of the current US site, which runs on the ATG platform, One Rockwell re-created the shopping experience within Magento Enterprise, while introducing several enhancements, streamlining unnecessary complexities and optimizing the user experience.
Each Global Partner integrates independently with its own inventory and pricing back-end, fulfillment, payment gateway, taxes and shipping systems, according to their geographical location; One Rockwell developed a sophisticated custom extension that enables these extraordinary features. The result is a true multi-lingual, multi-currency site that can be managed from a centralized location while providing each partner with control over its own product bookings, ordering and customer management.
Since all product data is sourced through the ATG installation, which is dated and has extremely limited capabilities, an intricate workflow was developed by One Rockwell to process and validate the feeds, format them for translation, and serve them to the different partners' systems seamlessly twice a month.
Customer segmentation across the globe presented another challenge to the business. One Rockwell developed an email list integration that allows customers to sign up for emails according to gender, territory and language preferences, among other variables. One Rockwell managed the translation process as well as provided strategic expertise to the Client in various areas of the project, including geo-location, SEO, UX and technology.
Phased launches for the global sites — including UK, Europe, and Canada, are scheduled for April and May 2013. This execution allows for the direct alliance of loyal James Perse customers around the world, while preserving the unique brand philosophy of effortless sophistication. Scheduled for the fall are the Japanese launch and ultimately, the migration of the entire US site to the Magento Enterprise platform.
Consistency, technical creativity and cutting-edge development techniques are some of the key elements that helped drive this initiative. These advancements help position James Perse as one of the leading online destinations for casual luxury products worldwide.
Fashion Insider Launches Luxury Women's Wear Brand and eCommerce Site
Stephanie Von Watzdorf, former VP of Design at Tory Burch, is the mastermind behind Figue, the globally-inspired luxury women's wear brand, which recently launched in the Fall of 2012. To complement the launch of the new brand, One Rockwell developed an eCommerce site rich with informational pages, an intuitive, full-featured shopping experience for the customer that clearly reflects the aesthetic and the vision of the brand, and a set of tools that will assist Figue achieve continuous growth and expansion.
The inspiration for the site's design was drawn from the luxurious and bohemian brand aesthetic that springs from global travels and cultural influences from around the world. Editorial content and interactive features (videos, a blog with an interactive travel log and an online magazine) highlight the Figue lifestyle and coexist in a high-end and easy to navigate eCommerce experience built on the Magento platform.
Namesake Label's Informational Website Graduates to eCommerce
NYC-based ready-to-wear and swimwear designer Mara Hoffman has been creating one-of-a-kind pieces since she stepped on to the scene in 2000. Known for her extraordinary bold and unique prints, Hoffman's labels have been rapidly gaining global recognition and subsequently, 2012 marked the launch of the brand's first eCommerce site.
Fully designed and developed by One Rockwell using the Magento platform to include integrated inventory and fulfillment systems, Mara Hoffman's eCommerce site translates the brand's sexy, cool and modern edge while remaining highly functional and approachable.
Since launching the site in February 2012, the brand has experienced an average monthly growth rate of 276% without having conducted any additional marketing initiatives besides standard email campaigns.
Shoe Brand Stomps To a New Beat
Endless summers and centuries of tradition continue to shape NYC-based espadrille brand, Soludos. Founded by London transplant Nick Brown in the summer of 2010, the brand was in need of an eCommerce site that was informative, easy-to-shop and showcased their laid-back yet fashion-forward approach to footwear.
One Rockwell was commissioned to develop the up-and-coming brand's eCommerce site using the Magento platform. Having already won recognition for their stylish footwear and designer collaborations with the likes of J.Crew and Opening Ceremony, Soludos' new site - outfitted with inventory and fulfillment integrations – was built to help the brand strengthen its online presence.
Leather Goods Brand hops on eCommerce Train, West Coast Style
Birthed in NYC, Linea Pelle is a handbag, belt and leather goods company now based in Los Angeles. Inspired by the Pacific Ocean and other natural landscapes of Southern California, the brand quickly adopted an understated, effortlessly cool and sophisticated west coast vibe.
Originating from a love of both fashion and accessories, founder Mira Katz focused on making Linea Pelle a casual lifestyle brand. With the help of Designer and Creative Director, Andrew Cotton, the brand emerged from belts to handbags, small leather goods and accessories all made from soft washed Italian leather.
It was then that One Rockwell was enlisted to help establish the brand's online identity making sure to bring the elements of craftsmanship, aesthetic and casual luxury, which define the Linea Pelle spirit, to the forefront. Our team designed and developed a new eCommerce site using the Magento platform that now provides end users with an easy to shop experience.
Fashion Designer's True Expressions Translated on the Web
Fashion designer L'wren Scott's built her label on the philosophy of timeless style, rejecting the concept of trends in favor of creating versatile, classic pieces that can be worn in a variety of ways and environments.
L'Wren Scott sought out One Rockwell to translate the impeccable sense of style and sophistication found in her eponymous ready-to-wear line to her brand site. Our goal for the site was to create a virtual space that showcased her work and her creations and also acted as a window to her art, her inspiration, her vision and dreams. The new L'Wren Scott site displays Scott's stunning collections and profiles the designer in a clean, minimal, gallery-like setting, keeping the focus on the designer and her creations.
Fashion and Art Join Forces to Offer Unique Products Online
When fashion and art join forces, wonderful things are created. Shop601 set out to offer such unique creations to the public. To do this, they were in need of a website that evoked their creative and energetic personality and one that helped promote products and brands that are socially and environmentally responsible.
One Rockwell designed and built an eCommerce site using the Magento platform, and facilitated Shop601's launch with Melissa, the iconic Brazilian jelly brand famous for its artistic edge and designer collaborations with the likes of Zaha Hadid, Jason Wu, Vivienne Westwood, Jean Paul Gaultier, Thierry Mugler and Gareth Pugh, amongst many others.
SHOP601.com is currently the official destination for Melissa Shoes worldwide and offers the widest selection of styles available anywhere in the United States. One Rockwell enabled the site to allow customers to make purchases seamlessly and intuitively.
Ten Thousand Thingstenthousandthingsnyc.com
Heirloom Jewelry Designers Take Their Pieces Online
Luxury jewelry brand Ten Thousand Things derives its name from a line of ancient Chinese philosophy, which implies that from one thing, ten thousand things are born. This principle of infinite creativity and constant evolution is what motivates designers David Rees and Ron Anderson to design their heirloom pieces.
Since the inception of the brand and openings of their retail store and production studio in NYC over a decade ago, the jewelry line has attracted fashion designers, wardrobe stylists, and celebrities alike. In 2008, One Rockwell launched their eCommerce site, designed and built on the Magento platform to showcase the simple beauty and drama of each of their pieces. A clean, modern and refined design keeps the focus on their extraordinary wares and provides an organic shopping experience for seekers of their unique and highly coveted jewelry.
Most recently, One Rockwell, helped the brand launch a marketing initiative in March of 2012 and one month later in April, the business grew by 303% compared to 2011.
Coffee Of Gracecoffeeofgrace.com
Celebrity launches coffee brand and gallery site as a way to celebrate and support Rwanda
Grace Hightower De Niro believes in the spirit of giving back and inspiring those who are motivated to succeed. It is her belief in the Rwandan community that encouraged her to create a brand of coffee that represents the Rwandan people's courageous spirit to succeed. Having a vision for her brand, she reached out to One Rockwell to help turn that vision into a reality. One Rockwell partnered up with Grace and her team of strategists to help guide them through the online process.
With a product line already in place and wholesalers lined up, the Coffee of Grace brand was ready for the launch of a gallery site that reflected their mission and created awareness. One Rockwell drew inspiration for the design of the site from the raw footage that was provided to them of the gorgeous Rwandan landscapes and of the coffee farmers themselves at work. To leverage social media, One Rockwell created a Facebook fan page to coincide with the launch of the site, which took place Fall of 2012.
Simple Elegance Defines Couture Label's Online Aesthetic
Duality has always been a constant theme for the budding SoCal-born, NYC-based designer Chadwick Bell. Leveraging the dichotomy that defines Bell's work and his commitment to simple elegance, One Rockwell conceptualized and re-created a new website to showcase the designer's collections through a streamlined, user-friendly platform.
The original site, our team noticed, had been built out of sliced images that didn't contain any copy making it difficult to both manage and maintain and provided zero recognition among search engines.
Our team re-created the entire site, added copy and made it indexable. A better press module was implemented and images were presented in a larger format for better experience. The new site was made easier to manage and update allowing for new collections to be posted online immediately after being introduced. Video streaming capabilities were improved and all of this was done without sacrificing the simplicity and elegance of the brand.
Invitation-only Shopping Platform Thinks Outside the Box
Mintbox, the shopping platform offering invitation-only in-store and online shopping opportunities from top brands, approached One Rockwell to assist with the launch of their beta site.
Our team took their existing platform that had been built in Flash and re-created it in HTML. Pages that included all of their offerings, galleries and products for their new click-through site were manually created while a connection between the front-end and back-end database was established.
With the help of One Rockwell, Mintbox was able to launch successfully and on-time. One Rockwell later became their official partner for creative and technical solutions and built modules for eCommerce transactions within the Mintbox site.
T-shirts and Rock & Roll Co-exist on Indie Fashion Brand's Site
Barking Irons is recognized as the stronghold for independent fashion brands. With sophisticated branding methods and a distinctive historical point of view, the apparel / lifestyle brand has been celebrated for its uniquely modern spin on American heritage and its key collaborations with rock bands.
Since the brand's inception in 2001, One Rockwell has been involved with the design and build of all their site's iterations, which change yearly. Big on promoting lifestyle, Barking Irons relied heavily on their collaborations with musicians and celebrities to create a brand culture and in 2008 they were ready to expand to online retail.
OneRockwell was right there to help them meet their goals and created a solid transactional platform that catered to their retail needs and supported the heavy content found in their fully developed lifestyle section, making it easier for them to manage while promoting collaborations through embedded links to products in their music videos.
Our team built a site that visually translated their heritage and put heavy emphasis on the history behind their product, showcased the quality of their garments and accessories, and celebrated music and the arts.