- OverviewMore Than Just a Web Agency
- Online StrategyA Comprehensive Blueprint
for Online Success - Creative & UXWhere Your Brand and
eCommerce Meet as One - Build & IntegrationScalable, Customized
eCommerce Solutions - Marketing & Social MediaStrategies to Leverage
Your Communication Channels - Content DevelopmentFresh Content to Keep
Your Customers Engaged
eCommerce Strategy, Design, Technology, Marketing and Support
One Rockwell gives brands the power to connect to the digital marketplace with the right strategies and tools for growth.
We understand the power of connecting
One Rockwell knows that brands must engage their customers at every level while maintaining their core identity. We know that the best sites are ones that provide incredible brand extension, marketing opportunities and a vehicle to communicate directly with customers. We make the process of going digital simple by offering valuable inside knowledge with a step-by-step blueprint for growth.
We know online branding and retail
One Rockwell’s management team includes the industry’s best talent. We are knowledgeable of the trends and experts in patterning the competitive landscape. We use consumer insight and research to inform our decisions when creating and extending brands online. Our sites stay relevant by stepping ahead of the curve and balancing flawless execution with an engaging experience.
We deliver innovative solutions for our clients
One Rockwell brings together the best technology solutions to drive your business forward and increase conversion. We believe in building solutions that best support our client’s needs and expand as their business grows. In the fast paced world of technology, we will keep you informed of the latest innovations and will always deliver an experience that is open, transparent and easy.
We love the creative process and designing beautiful sites is our passion
One Rockwell believes in building sites that look good, are shopping-centric, and function great. Our design philosophy focuses on fully understanding your brand from the beginning and then re-imagining it within the online marketplace. We don’t consider any partnership a success until the site becomes a revenue-generating extension of your brand.
We believe in keeping it fresh
One Rockwell creates dynamic content that tells the story of your brand. We work with your team to develop keyword-rich, SEO language and captivating visual elements that are interactive, consistent and branded. We understand that new editorial content not only keeps your site interesting but will drive traffic and increase conversion. The end result? Loyal, engaged customers and an overall improvement to your bottom line.
Online Strategy
One Rockwell believes you should own your online presence. Our client relationship begins with an immersion in your brand and your business. We listen to your needs, survey the competitive landscape and build a comprehensive plan for developing and growing your brand within the digital world. We work seamlessly with your team to define goals and develop the systems you need to extend your brand’s reach globally and make a positive impact on your bottom line.
This service includes:
- Competitive landscape
- Brand and customer base
- Financial forecasts
- Platform recommendations
- Staffing
- Online merchandising strategy
- Fulfillment and customer service partnerships
- Strategies to market and drive traffic
- Online brand extension and visibility in new markets
Creative & User Experience
One Rockwell understands the crucial balance between your brand’s unique expression and eCommerce. Our clients’ success is defined by their creativity. Our aim is to bring the essence of your brand to the online environment while providing customers with an engaging experience. Combining strategy, design and the latest technology, we build an effective sales channel that will propel your entire business.
This service includes:
- Art direction
- Online branding and messaging
- Captivating visual media
- Keyword-rich, SEO copy
- Interactive functionality
- Customized special features
- Interactive user interfaces
Build & Integration
One Rockwell understands how important it is to build on the right platform. We begin each project by surveying your short and long-term needs, in-house capabilities, fulfillment systems, and resources. We keep in mind your projected growth and make recommendations based upon your current business as well as your eCommerce forecast. We tailor each and every step of the building process to your brand’s needs so that your site is unique, and your business supported. All of our technical resources subscribe to the highest standards of usability and security.
This service includes:
- Functional specifications and recommendations
- Workflow for online transactions
- Full website build
- Content management system
- Customer data acquisition and integration
- Third party integrations
- Global ecommerce solutions
- mCommerce
- Hosting and security
- Monitoring and backup
Defining How Brands Engage with Customers
One Rockwell is digitally connected. We know how quickly the new media landscape changes and we will navigate you through it with marketing tactics that are brand-centric. We develop and implement marketing plans that target new and existing customers through a multi-channel approach. We believe that a commitment to a comprehensive online marketing effort will significantly increase the return on your investment.
This service includes:
- Step-by-step marketing strategy
- Financial plan including online costs and forecasted revenues
- SStaff requirements
- Online affiliate partnerships
- Competitive landscape
- Short and long-term marketing initiatives, objectives and deliverables
- Strategies for online brand extension and visibility in new markets
Marketing Implementation that Ensures Visibility
One Rockwell is committed to implementing a marketing plan that ensures visibility and supports growth. We know that competition is fierce and that keeping loyal customers is just as important as reaching new ones. Our experienced team will execute your marketing plan through a variety of programs that provide brand exposure, key partnerships and a direct line of communication with your customers. Marketing for the online marketplace is an ever-evolving process and we are dedicated to reviewing the success of our initiatives and revising your strategy as necessary.
This service includes:
- Implementation and oversight of marketing plan
- Search engine optimization (SEO)
- Search engine marketing (SEM)
- Email acquisition, retention and eCRM
- Product feeds
- Reporting and analytics
- Affiliate programs and outreach
- Voucher eLoyalty programs
- Display/retargeting
- Affiliate programs, comparison shopping engines and outreach
- Implementing cross-promotional “events” to strengthen brand
- Mobile sites and m-commerce
A Plan to "Socialize" Your Brand
One Rockwell understands that goal-oriented social media initiatives are an essential piece to a comprehensive marketing plan. Social media is a powerful tool that allows you to extend conversations globally, while driving traffic to your site and connecting people to your brand. We develop your site to be compatible with social media platforms and encourage interaction among users. Together with your team we develop social media strategies that include tangible steps for execution and maintenance. Our team of skilled copywriters is available to develop content for blogs and all social campaigns.
This service includes:
- Social media planning
- Promotions, sweepstakes and contests
- Social campaigns
- Blogging and blogger outreach
- Growth tracking and oversight of social initiatives
Content Development
One Rockwell produces engaging content that tells the story of your brand. We work with your team to develop keyword-rich, SEO language and captivating visual elements that are interactive, consistent and branded. We understand that fresh content not only keeps your site interesting, but will also drive traffic and result in higher placement in natural search results. Our experienced creative team is available to produce branded content for editorial pages, product, social media, email marketing and online advertising campaigns.
This service includes:
- Developing brand vision and language
- Informative keyword-rich product copy
- Compelling, SEO content for brand pages
- Targeted email campaigns
- Banner ads, videos and online lookbooks
- Ongoing content development and management