Boston Seaport

A digital hub worthy of the jetsetter in all of us

Services
  • Art Direction and Photography Creation
  • Strategy, User Experience, and Design
  • Responsive Site Built on Word Press
  • Integration of Weather Displays
  • Integration of Eventbrite Calendar Bookings
  • Integrations to Google Map

Highlights

For over a quarter-century, WS Development, whose mission is to create places where people want to be and celebrate the communities that they serve, is one of the largest privately held development firms in the country. WS develops, owns, manages and leases an extensive portfolio of over 90 properties totalling more than 20 million square feet, with an additional 4 million square feet currently under development.

As the master developer of Boston's Seaport, currently Boston's single largest development project, WS has committed to transform 20 city blocks with a carefully selected mix of residential, retail, office, hotel, civic, and cultural uses, as well as public open spaces.

The Intake

The future of Seaport is a thriving, sustainable urban neighborhood that serves its residents, provides a destination for all Bostonians, and welcomes visitors from around the world. Much of this evolution is already evident through a stroll through this vibrant and ever-changing area. That said, the neighborhood needed a stronger digital presence to both serve the new influx of residents, businesses, committee affiliates as well as provide information surrounding the neighborhood's growth and offering for years to come. The various departments within the company had individual business goals that needed to be achieved with the new digital initiative. One Rockwell identified a focal purpose for the site as a neighborhood guide for this dynamic and up-and-coming area, a vehicle for sales to present the district to potential buyers and investors, and a forum for the various restaurants, stores, and hotels to have a dialogue with their targeted consumer.

The Task

Ensuring a site that would accommodate the marketing, business, and technical needs lead One Rockwell to recommend a WordPress deployment. The WS Development team needed to be sure that the technology recommendation would accommodate future planning. Priorities focused on intuitive admin management, planning around content development, and working through iterative feature planning. Above all, the front end experience was critical as far as presenting the brand to various users. The site required an elevated aesthetic and visually engaging interactions. Creating a “digital tour guide” was key for success.

The Execution

One Rockwell’s approach to the project was to reflect the neighborhood’s unique lifestyle on a functional and creative level, bringing to life the joint vision of the WS Development team and the One Rockwell’s creative team. A new navigational map allows a seamless and efficient way to view all the current and future locations in the district categorized specifically for pedestrians. The user-friendly calendar allows visitors to explore upcoming events ; filtered based on interest. The homepage features a welcome module that supports brand awareness and displays current weather, immediately engaging users. Social accounts are aggregated allowing for relevant content on the site. With an unobstructed way of engaging users to sign-up for the newsletter, visitors can now effortlessly stay up to date on current happenings.

The Results

The new Bostonseaport.xyz is a unique content-only website that is customized for the district’s offerings, life, and culture. Seaport’s web presence serves as a digital hub that will continue to grow and integrate with the complete Seaport experience, both off and online. For WS Development, it’s an integral component to becoming a contributing member of each community it serves

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Who We Are | Stephanie Mace – Director of Operations

Our work is collaborative at the most fundamental level. The closer you can bring development and design teams on projects, the more likely you are to craft a seductive, engaging experience that converts. For example, a designer challenged to think about page load will streamline the experience while upholding design integrity. This cross-disciplinary approach will always yield more thoughtful and successful results.