Introducing Fashion's First Magento 2.0 Site

  • eComm Design + UX
  • eComm Development + Integration
  • Responsive Site
  • IT Monitoring + Technical Support
  • Content + Product Updates
  • Account + Project Management
  • Hosting
  • Built on Magento 2.0 EE


From its inception in 1996, Eberjey, a revolutionary feel-good lingerie line, filled a market void and has since grown into a beloved worldwide lifestyle brand. Following extraordinary successes, the brand was seeking a revamped ecommerce presence. The newly launched Enterprise Magento 2.0 was chosen as the platform on which they could best position themselves for future growth. Utilizing the powerful ecommerce features of Magento 2.0, One Rockwell was able to successfully integrate Eberjey’s classic style within a superior shopping experience.

The Intake

Eberjey needed a feature-rich, secure, and fast ecommerce platform that would match their already strong and growing brick-and-mortar presence nationwide. With detailed attention to design and user experience, One Rockwell was able to transform their online site to reflect the same classic and serene feel that is so tastefully woven into their product lines.

The Task

One Rockwell was faced with the task of redesigning the site on the Magento 2.0 Enterprise, the next generation of the open-source digital commerce platform. We were able to effectively elevate their current site, emphasizing superior imagery and more prominent product images, transcending their luxurious in-store shopping experience. One Rockwell successfully integrated Eberjey’s diverse product list (including intimates, swimwear, childrenswear, and accessories) into one robust site to make an effortlessly elegant digital flagship.

The Execution

Our creative approach to this project was inspired by the brand itself: clean, sleek, and functional. The all-white background with their signature Eberjey blush interlaced throughout the pages allows the products’ colors and prints to speak for themselves.

One Rockwell is always looking to stay on top of technical performance and security advancements and, with this in mind, setup full site HTTPS encryption for Eberjey. With the added security benefits, speed performance improvements, and Google's announcement* that sites using HTTPS encryption would receive a boost in search results, it was a no-brainer.

Eberjey is also setup on the Magento 2 Enterprise platform that includes a variety of features aimed at streamlining the development process and increasing site speed and performance.

The Results

Launched in August 2016, The new Eberjey.com is a successful debut of the Magento 2.0 Enterprise offering, seamlessly integrating analytics, design, and user experience for an updated and inspired site. A cohesive blend of content and commerce will allow the brand to continue its sharp growth, expanding both its online and offline presence.

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Our work is collaborative at the most fundamental level. The closer you can bring development and design teams on projects, the more likely you are to craft a seductive, engaging experience that converts. For example, a designer challenged to think about page load will streamline the experience while upholding design integrity. This cross-disciplinary approach will always yield more thoughtful and successful results.