Guideboat Co.

Bringing the rugged outdoors online

  • Site Code Audit
  • Site Business Operations Audit
  • Environment Transition
  • Hosting
  • Account + Project Management
  • Built on Magento EE

The Challenge

Inspired by his youth in the Adirondacks, Restoration Hardware founder Stephen Gordon wanted to create a new brand that could be a way-of-life purveyor and encourage the creation of memories outdoors. Gordon partnered with YouTube co-founder Chad Hurley and established Guideboat Co. in the historic Mill Valley Lumberyard in Northern California.

The Guideboat Co. brand and Magento Enterprise website for boats and outdoor gear launched in Fall 2013. A commitment to high quality product sourcing from America and Europe with a focus on honesty, authenticity, and longevity made the brand an immediate success.

In Summer 2015, Guideboat Co. joined with One Rockwell with the goal of expanding their online presence and strengthening technology operations.

The Execution: Audit + Transition Process

To bring the Guideboat Co. site on board, One Rockwell first conducted a site audit of the code, front-end functionality and business operations, then executed an environment transition, and lastly provided a roadmap for future site enhancements.

Setting up a proper audit requires a thorough review of existing systems, integrations, bug tracking list, feature wish list, admin and maintenance activities, team structure, the front-end user experience, and security protocols. Documentation of each of these areas provides the project management and development teams with useful background when reviewing the site code and making final recommendations.

A security audit of the infrastructure is a key part of the process. IT and developers work closely together to understand the intersection of infrastructure and application to root out any weaknesses. The Magento Enterprise platform has a myriad of features and capabilities often enhanced by third party extensions and it takes a deep understanding of the Magento eco-system and application performance profile and preferences to know which things are well setup and which are wanting for adjustment. We think about it broadly – from how has the site been customized for to match business needs to the server environment that keeps it live to the way the application is setup to interact with that environment.

Following completion of the site audit and transition, One Rockwell outlines a detailed plan for site stabilization and a roadmap for feature additions and promotions. Informed by the site audit, One Rockwell also recommends improvements to the existing hosting infrastructure and other components of the software application ecosystem. The end goal is always to setup scalable infrastructure that gives clients the best of the Magento platform while meeting PCI compliance requirements and offering clear growth path.

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Our work is collaborative at the most fundamental level. The closer you can bring development and design teams on projects, the more likely you are to craft a seductive, engaging experience that converts. For example, a designer challenged to think about page load will streamline the experience while upholding design integrity. This cross-disciplinary approach will always yield more thoughtful and successful results.