Juice Beauty

The Organic Skincare Solution

  • Site Code Audit
  • Site Business Operations
  • Environment Transition
  • Hosting
  • Account + Project Management
  • Built on Magento EE

The Challenge

Karen Behnke launched Juice Beauty in 2005 with one goal in mind: to create organic and natural formulations that preform as well as conventional beauty products. Along with PhD chemists, physicians, and microbiologists, Karen generated natural and revolutionary skincare, makeup, and hair products with clinically-validated results.

Made entirely from local ingredients sourced by organic farmers and manufactured strictly in the USA, Juice Beauty offers sustainable and innovative products that produce spectacular results. Along with its staggering growth in recent years, Juice Beauty has also partnered with Gwyneth Paltrow and her lifestyle brand, Goop. Together, they released Goop by Juice Beauty, a skincare line with organic ingredients infused into high-tech formulas to deliver immediate and ongoing results.

In November 2015, Juice Beauty joined with One Rockwell to take their online presence to the next level and enhance the user experience while solidifying technology operations.

The Execution: Audit + Transition Process

To bring the Juice Beauty site on board, One Rockwell first conducted a site audit of the code, front-end functionality and business operations, then executed an environment transition, and lastly provided a roadmap for future site enhancements.

Setting up a proper audit requires a thorough review of existing systems, integrations, bug tracking list, feature wish list, admin and maintenance activities, team structure, the front-end user experience, and security protocols. Documentation of each of these areas provides the project management and development teams with useful background when reviewing the site code and making final recommendations.

A security audit of the infrastructure is a key part of the process. IT and developers work closely together to understand the intersection of infrastructure and application to root out any weaknesses. The Magento Enterprise platform has a myriad of features and capabilities often enhanced by third party extensions and it takes a deep understanding of the Magento eco-system and application performance profile and preferences to know which things are well setup and which are wanting for adjustment. We think about it broadly – from how has the site been customized for to match business needs to the server environment that keeps it live to the way the application is setup to interact with that environment.

Following completion of the site audit and transition, One Rockwell outlines a detailed plan for site stabilization and a roadmap for feature additions and promotions. Informed by the site audit, One Rockwell also recommends improvements to the existing hosting infrastructure and other components of the software application ecosystem. The end goal is always to setup scalable infrastructure that gives clients the best of the Magento platform while meeting PCI compliance requirements and offering clear growth path.

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One Rockwell sites mark a significant achievement in fashion ecommerce for the Magento Enterprise platform. The solution is innovative as well as scalable. The marriage of content and commerce always indicate the true highlight: flawlessly executed product.