Loeffler Randall

Modern and a little bit daring

  • Site Code Audit
  • Site Business Operations Audit
  • Environment Transition
  • Hosting
  • Account + Project Management
  • Built on Magento EE

The Challenge

CFDA award-winning designer Jessie Randall began Loeffler Randall in 2004 to reflect the style of the modern woman – understated, elegant, and effortless. This thoughtful approach to design was met with soaring success and the brand’s shoes, handbags, and outerwear can now be found in more than 250 retailers worldwide.

The Magento Enterprise website launched in Summer 2015 as the online flagship designed by RoAndCo and serving as the virtual window into the Loeffler Randall world of skilled craftsmanship and unique style.

In Summer 2015, Loeffler Randall joined with One Rockwell with the goal of expanding their online presence, upgrading the user experience, and strengthening technology operations.

The Execution: Audit + Transition Process

To bring the Loeffler Randall site on board, One Rockwell first conducted a site audit of the code, front-end functionality and business operations, then executed an environment transition, and lastly provided a roadmap for future site enhancements.

Setting up a proper audit requires a thorough review of existing systems, integrations, bug tracking list, feature wish list, admin and maintenance activities, team structure, the front-end user experience, and security protocols. Documentation of each of these areas provides the project management and development teams with useful background when reviewing the site code and making final recommendations.

A security audit of the infrastructure is a key part of the process. IT and developers work closely together to understand the intersection of infrastructure and application to root out any weaknesses. The Magento Enterprise platform has a myriad of features and capabilities often enhanced by third party extensions and it takes a deep understanding of the Magento eco-system and application performance profile and preferences to know which things are well setup and which are wanting for adjustment. We think about it broadly – from how has the site been customized for to match business needs to the server environment that keeps it live to the way the application is setup to interact with that environment.

Following completion of the site audit and transition, One Rockwell outlines a detailed plan for site stabilization and a roadmap for feature additions and promotions. Informed by the site audit, One Rockwell also recommends improvements to the existing hosting infrastructure and other components of the software application ecosystem. The end goal is always to setup scalable infrastructure that gives clients the best of the Magento platform while meeting PCI compliance requirements and offering clear growth path.

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Who We Are | Paul Healion, One Rockwell Founder & VP Technology

Clients mostly face infrastructure challenges. Their business operation is a huge, open-ended, ever-changing beast. Our guiding question is: "How do we get you from where you are to where you want to be?" And our driving principle is to craft the best and quickest solution with the most ROI.