VTEX, an incredibly powerful Commerce solution, has over 2,000 live customers in 16 countries (Lancome, Loreal, and Sony to name a few) and is quickly expanding within North America.
Alex is positioned in an interesting role: pivoting between how the advances in VTEX’s technology are catering to the industry’s ask, the collaboration during VTEX implementations with their partnering agencies, the complementary approach to third party technologies within the overarching digital eco-system, and ultimately how a marriage of all three (platform, agency + third party) can deliver a robust solution for a demanding enterprise client.
When looking back on 2016, as an agency, One Rockwell witnessed consistent asks from many of our current and future prospects: less technical responsibility, lower financial digital entry points, flexible brand presentation capabilities, and above all long term partnership + growth.
With Alex’s visibility into the needs of technology partners, brands, and agency’s alike, we appreciated a full digest from him on projected trends for 2017.
“User experience, devices and data drive the virtuous cycle of commerce growth. Consumers are continuously desiring better experiences on both old and new high-tech devices. As a result, the incoming flood of data from all these devices and experiences is forcing brands and retailers to improve their analytics capabilities in order to take advantage of this virtuous cycle.
Currently, how this data is utilized is of utmost importance. It is now necessary to give meaning to the data, and it this aspect is becoming even more important than simply storing the data. Software companies that were once considered valuable are becoming increasingly outdated because they are of the “system of record”, and they are getting heavier and slower; a massive downside to today’s need for faster speeds.
On the contrary, applications that are giving meaning to the data, along with helping people to get their work done faster are seeing an elevated level of prominence. Slack is perhaps the best example. It was founded in 2009, going from $0 to $1B in 2 years, and in 2016 was considered the most valuable private cloud company by Forbes.
What matters now is how you consolidate and use the data to help the decision making process and to personalize the user experience in real time. Artificial Intelligence (AI), Virtual Reality (VR), Augmented Reality (AR) and the Internet of Things (IoT) are really empowering the experiences and driving commerce transformation. Nothing is entirely new on that front, but we have been learning how to use it efficiently and it’s clear these innovations are transforming the future.
There is no more space or tolerance for long projects, as the consumer is evolving at a very fast pace. The need to prioritize launching early over everything else has taken absolute precedence. Companies doing this right now hold the leading edge, because the ability to learn as quickly as possible while getting their ideas off paper and into the real world are seeing things happen. We are entering a new era that is much more pragmatic, with new roles and a new dynamic where companies, teams and projects must be agile. The focus must be on developing experiences that customers are wanting to consume, as quickly as possible.”
Contact firstname.lastname@example.org to learn more about our VTEX eCommerce Cloud Software offering.