Sam Edelman goes bold
- eComm Design + UX
- eComm Development + Integration
- Mobile Responsive
- Creative Services
- Content + Product Updates
- Editorial Content Management
- Social Media Content Management
Fashion-forward designer Sam Edelman creates consistently fabulous, on-trend footwear. Our goal was to bring the brand’s daring energy online with bright, eye-catching elements and clean functionality. Sam’s personality pops into the site’s forefront with loudly scrawled “Sam-isms” in the designer’s own penmanship.
Sam Edelman wanted to follow customers’ steady progression to mobile devices while maintaining its existing desktop platform. Constrained by multiple large-scale integrations to a platform released before iOS and Android even existed, the apparel company faced a dilemma. Developing the mobile site on a third-party platform would mean a divided code base and high monthly fees. Placing it on a separate set of pages on the same platform would cause unwanted SEO hits.
Sam Edelman partnered with One Rockwell to design and build a mobile site that wouldn’t upset existing structures. One Rockwell teams are routinely tasked with re-imagining the very limits of a given platform, and, in many cases, inventing what is necessary to deliver the client’s message and stay on brand. Sam Edelman’s platform needed to be pushed further to accommodate a demand for mobile interaction.
The client’s mobile capabilities came up to speed without having to lock in to third-party specific code or face high monthly fees. Sam Edelman maintained code ownership with a beautiful presentation, and SEO functioned as usual.
Teamwork | Yang Li – One Rockwell Development
Agency developers are not like agents in a secret government department; we input our thought for this big community. Sharing one's ideas is always healthy for us so code should be easy to read and professional.”
Plan with your team, check-in with your team, review with your team, and innovate with your team.