Sam Edelman goes bold
- eComm Design + UX
- eComm Development + Integration
- Mobile Responsive
- Creative Services
- Content + Product Updates
- Editorial Content Management
- Social Media Content Management
Fashion-forward designer Sam Edelman creates consistently fabulous, on-trend footwear. Our goal was to bring the brand’s daring energy online with bright, eye-catching elements and clean functionality. Sam’s personality pops into the site’s forefront with loudly scrawled “Sam-isms” in the designer’s own penmanship.
Sam Edelman wanted to follow customers’ steady progression to mobile devices while maintaining its existing desktop platform. Constrained by multiple large-scale integrations to a platform released before iOS and Android even existed, the apparel company faced a dilemma. Developing the mobile site on a third-party platform would mean a divided code base and high monthly fees. Placing it on a separate set of pages on the same platform would cause unwanted SEO hits.
Sam Edelman partnered with One Rockwell to design and build a mobile site that wouldn’t upset existing structures. One Rockwell teams are routinely tasked with re-imagining the very limits of a given platform, and, in many cases, inventing what is necessary to deliver the client’s message and stay on brand. Sam Edelman’s platform needed to be pushed further to accommodate a demand for mobile interaction.
The client’s mobile capabilities came up to speed without having to lock in to third-party specific code or face high monthly fees. Sam Edelman maintained code ownership with a beautiful presentation, and SEO functioned as usual.
Eddie Borgo elevates the eCommerce experience
Pixel Awards 2016 "People's Champ" Award for Fashion & Beauty
Magento Imagine 2016 "Best Mobile Experience" Finalist
Step into the wild world of Mara Hoffman
Decoded Fashion 2015 Fashion Futures Award Nominee
Pixel Awards 2016 "People's Champ" Award for Commerce
Magento Imagine 2016 "Best Web Design" Finalist
Webby Awards 2016 Honoree for "Shopping"
Teamwork | Yang Li – One Rockwell Development
Agency developers are not like agents in a secret government department; we input our thought for this big community. Sharing one's ideas is always healthy for us so code should be easy to read and professional.”
Plan with your team, check-in with your team, review with your team, and innovate with your team.