Sigerson Morrison

Quiet luxury. Cosmopolitan cool.

  • eComm Design + UX
  • eComm Development + Integration
  • Responsive Site
  • IT Monitoring + Technical Support
  • Content + Product Updates
  • Social Aggregator Feature
  • Account + Project Management
  • Hosting
  • Built on Magento EE


Sigerson Morrison was ready to revamp their digital experience through a rebuild of their ecommerce site on the Magento Enterprise platform. Following sister brand Marc Fisher (launched by One Rockwell in August 2015), Sigerson Morrison placed user experience and investment in backend technology as top priorities. In an effort for their online presence to match the experience of their shoes, we implemented clean and sophisticated solutions through meticulous attention to system design.

The Task

Our mission was to build a digital flagship on the Magento Enterprise platform to support brand growth. This would give Sigerson Morrison a more scalable and robust foundation to stimulate long-term growth and result in quick wins with technological upgrades. One Rockwell was tasked with designing a system that was easy to maintain and kept user experience at the heart of the strategy.

The Execution

One Rockwell took a modular approach to the homepage to help frequent site updates, a graceful breakdown to mobile, and visually appeal to online users. The mobile experience of the site was a critical part of its success - making the site more accessible to a both an existing and new set of customers. Special features include trend shops and look books, allowing the brand freedom to curate and edit collections for its fans and their varying style needs.

The Results

The new is an achievement in content-integrated ecommerce. A frequent review of analytics has provided opportunity for constant adjustments and revisions to continually improve the user experience. These figures prove this updated site has generated greater engagement and yielded higher conversion rates.

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