Function of Beauty

Creative direction and re-platform for a brand rewriting the rules of beauty.

Function of Beauty was born from the belief that there is no one size fits all and that each person deserves a product just for them, tailored to their hair, skin types, goals, and preferences. Because they are rule breakers, scientists, data nerds, and engineers at heart, they just decided to create it.

Services

Discovery

Branding

Sitemap Creation

SEO Strategy
Web Design & Development

Third-Party Implementations

Transition & Environment Setup
Account & Project Management

The Opportunity

Function of Beauty needed a comprehensive solution that not only migrated the website to a new platform but also enhanced its functionality, providing the brand with a robust and customized online presence that aligns with its unique business model.

Site Design

1r selected new fonts and color palettes that align with the updated brand identity. The homepage design was streamlined for a cleaner and more intuitive user experience. Product detail and landing pages were designed to guide customers through the customization process, highlight real-life experiences, and emphasize key features of the products.

Digital Solutions

Since subscriptions make up 80% of the brand's business, 1r focused on building a transparent and empowering experience through the product quiz and subscription service. A technically complex solution now allows customers to easily manage and customize their hair care formulas to suit their evolving preferences and needs without going through checkout again.

1R was a great partner for us to redesign and replatform our site. There were a lot of complexities moving from a custom platform and customizable product with subscriptions. 1R strikes a good balance in delivering both creative and technical solutions to make our project successful.

Ross Miller, SVP of Digital for Function of Beauty

1r created a website that not only reflects the updated brand identity of Function of Beauty but also offers an enhanced user experience, ultimately contributing to increased customer satisfaction and conversions.